The Chemical Brothers - Hey Boy Hey Girl
CAROLINE ASTRALWERKS - CAT
(P) 2007 The copyright in this audiovisual recording is owned by Virgin Records Ltd
NOTE: EMBEDDING OF VIDEO'S HAS BEEN DISABLED BY REQUEST OF EMI RECORDS LTD THERE FOR PLEASE VIEW THE OFFICIAL MUSIC VIDEO BY ENTERING THE URL BELOW IN TO YOU'RE SEARCH BAR.
(OFFICIAL VIDEO)
http://www.youtube.com/watch?v=64szVQugrAo
(UNOFFICIAL VIDEO)
Aspect of performance / mode of address
No performance by the music artists and no dance routines. Substance is conveyed purely by narrative, characters within the narrative are completely ignorant of the viewer throughout the video therefore it has an indirect mode of address.
Narrative
The video has a clear begging, middle and end therefore the video has a linear narrative. In the begging we are introduced to the main protagonist and her obsession with bones, she visits a music with her class mates where she then breaks her arm, in the middle elliptical editing is used to show the girl as an adult where we continue to see her strange obsession with bones in a night club, in the ending she leaves the night club and proceeds to a taxi home.
How does the video create an image for the star/artist(s)/band
The video dose not create a star image of the music artists them selves as they do not feature prominently in the video, however an Image for the artists is created through the main protagonist and themes in the narrative. The video creates an Image of “dance culture” I would say its purpose is to promote dance culture/music amongst the target audience who are familiar with scenes in the video, who take part and enjoy scenes that are depicted in the video such as the “rave” in the middle. By doing this the artists are indirectly promoting there music through the medium of popular culture. As well as this it could be argued that the adult female in the video is considered attractive by the prominently male audience simply using sexual appeal and voyeurism of the female form to attract the audience. It could also be argued even further that the use of a young character and relatively child like narrative at the start of the video has been used to progressively attract a younger audience.
How do the visual elements relate to the song - illustration/amplification/disjuncture
A common trend of most dance music is that they rarely feature lots of lyrics, although in the little lyrics there are in the video the visuals and simple editing techniques have been used to amplify the relationship between lyrics and footage, for example on the lyric “Here we go!” the footage of the school children is in slow motion with multiple camera angles, this amplifies the theme of going somewhere to the audience as the different camera angles give us a multiple perspective of them in motion going to somewhere, it could also be argued that it is not clear to the audience where the school children are going, making the audience ask the question “where are they going?” the fact the footage is in slow motion prolongs this from the audience making the audience want to keep watching, this a technique similar to that used in thrillers called concealment and protraction.
Mise-en-scene
The primary protagonist is dressed all in black, this makes her seem to be a dark, mysterious and a strange character, this amplifies how strange we feel towards her due to her obsession and paranormal ability to see bones. She has very pale skin and fiery red hair, her skin contrasts her clothing and makes her stand out further more in dark scenes of the club, this emphasises the importance of her role to the audience yet again focusing our attention on her, In the start of the video when she is a young girl we see her natural hair colour, the fact that she is had died her hair embraces popular youth culture depicted in the video, it shows the audience that she is different and a renegade to the dance culture shown in the video.
Use of camera
There is a tracking shot of the secondary protagonist (young blonde boy) as they get on to the coach, there is a low angle shot of him as he peers over his seat to the primary protagonist (young girl) this could also be point of view shot from the girl this makes the boy seem powerful and more dominant, there is then a high angle shot of the girl, this makes the girl look venerable even more so as it reinforces the previous shot
Editing
Elliptical editing is used throughout the video multiple times to create the effect of passing time, for example, from the coach to the museum, from the museum to the hospital, from sling to recovery years later. During the children’s journey to the coach the footage is in slow motion, this emphasises the chaos of the excited children, it captures there excitement and lets the audience see their facial expressions and emotions which we may miss if played at normal speed. The editing starts off at a fairly slow pace and throughout the video becomes more upbeat, the editing has a clear constancy with the beat and timing of the music making the audience feel an enhanced connection with music and footage.
Representation
At the start of the video when we see the main protagonist as a young girl the male gender has been represented and troublesome and threatening to the young girl, we see that the young girl has an obvious interest in bones etc and the museum she is going to visit, as she looks up at the dinosaur in the museum there is a long shot that emphasises her amazement, this spreads the ideology that school girls are more studious than boys who are just mischievous. During the scene’s where the main protagonist is seen in her older years there is a strong representation of dance music and cultures, we see people in clubs dancing the night away, engaging in sexual acts in the toilets in a night club, this represents people in the dance culture as quite care free people, who are there to enjoy themselves and let loose, there are also negative connotations of drug use in the video, we see lots of people drinking bottled water in the night club, this is a common trend between those who take ecstasy. It could be said that the video is saying that this is what dance culture is about, taking drugs, getting drunk, doing shameful things in public toilets, taking something negative and promoting it to those who watch the video as something enjoyable. However, I would argue that this is not the message that the video tries to promote, When the main protagonist is at the bar someone who the audience could assume has been taking drugs due to water and the way they act try’s to chat up the girl, the girl takes no notice of him and walks away, I would argue that this represents people in the culture who are involved with drugs as being ignored and unattractive, its represented to the audience as lady repellent.
Special effects
Genre
Dance Music - We as an audience know this due to the up-beat tempo, electrical instruments, simplicity and repetitive nature of the music.
Audience
18 - 30
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