Music videos demonstrate genre characteristics such as dance routines typically shown in girl/boy band videos.
The relationship between lyrics and visuals will either contradict, illustrate or amplify messages with in the lyrics and/or the visual actions seen on screen.
The demands of the record label will include lots of close ups, the artists may develop motives that reoccur across the style of music video
Music videos reference frequently to the notion of looking and voyeurism of the female form
Andrew Goodwin - “Music videos demonstrate dance routine”
Inter textual references may be used, for example In Eminem’s With Out Me Eminem features in the video dressed as Batman and with the producer Doctor Dray featuring as his side kick Robyn, This has many advantages the biggest one being that the artists become instantly recognisable due to the huge popularity of the Batman franchise.
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